Toonz Media Group, India’s leading animation studio, has launched MyToonz, a complimentary streaming channel now accessible via LG Smart TVs across the country. The FAST channel—powered by technology from streaming infrastructure provider Amagi—marks the animation giant’s focused entry into the smart TV market, with expansion plans globally over the next few years. The service will begin by targeting Southeast Asian markets including Malaysia, Singapore and the Philippines, before expanding to North America, Europe and the Middle East. Drawing from Toonz’s vast catalogue of more than two decades of animation production, MyToonz offers a carefully chosen range of kids’ content including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a key player in the rapidly growing FAST streaming sector.
A Fresh Age for Free Streaming Television
The launch of MyToonz represents a notable change in how creators of content are approaching distribution in an increasingly fragmented media landscape. As conventional TV watching patterns keep declining, particularly amongst younger audiences, ad-supported streaming platforms at no cost—known as FAST channels—have emerged as a vital alternative for connecting with families and children. Toonz’s decision to pivot towards this model reflects wider sector acknowledgement that FAST platforms offer a viable route for generating revenue from content whilst maintaining accessibility. By partnering with LG Electronics, one of the world’s biggest TV makers, Toonz has obtained premium placement on vast numbers of devices across Indian households, eliminating barriers to viewership and guaranteeing its programming gets to viewers without subscription barriers.
Viswanath Rao, speaking on behalf of Toonz Media Group, stressed that the channel represents the company’s strategic response to evolving viewing habits and the streaming technology transformation. The working relationship with Amagi, a video delivery platform preferred by broadcasters and operators worldwide, demonstrates Toonz’s dedication to developing systems equipped to handle large-scale operations. For LG India, the introduction of MyToonz enhances its present selection of broadcast offerings, cementing the manufacturer’s standing as a provider of quality entertainment without subscription costs. This collaboration underscores how established media companies and device makers are collaborating more frequently to capture audiences in the FAST ecosystem.
- MyToonz draws from two and a half decades of animation production and expertise
- Service covers globally created properties and Indian programming
- Toonz creates more than 10,000 minutes of content per year in Thiruvananthapuram
- FAST model bypasses subscription requirements whilst supporting ad-supported monetisation
Building upon Three Decades of Animated Content Leadership
MyToonz’s introduction is underpinned by Toonz Media Group’s formidable track record in animated content creation, spanning over two decades of creative development at its Thiruvananthapuram headquarters in Kerala. The studio’s substantial production—upwards of 10,000 minutes of bespoke programming per year—marks it as one of India’s most significant animation studios. This robust infrastructure and creative credentials provide MyToonz with a substantial competitive advantage, securing the channel opens with a handpicked portfolio of programming rather than relying on limited or standard content offerings.
The breadth of Toonz’s content collection allows MyToonz to serve broad viewer tastes and age groups within the children’s entertainment segment. Rather than launching with restricted content, the channel benefits from years of established intellectual property and production expertise. This foundation enables Toonz to stock MyToonz with varied, quality-assured content from day one, whilst at the same time developing original programming to ensure the platform remains current and compelling for viewers. The company’s proven ability to manage extensive production activities enhances its capability to support the FAST channel long-term.
A Broad Content Repository
MyToonz’s broadcast selection showcases Toonz’s dual focus on both globally created properties and distinctly Indian storytelling heritage. The channel presents titles like “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” covering animated versions of classic Indian narratives alongside contemporary children’s entertainment. This diverse combination resonates with families looking for culturally resonant content whilst maintaining exposure to worldwide known intellectual properties, positioning MyToonz as a genuinely inclusive platform.
Strategic Partnerships Powering Global Ambitions
Toonz Media Group’s scaling plans relies heavily on strategic partnerships with proven tech and delivery networks. The partnership with Amagi, a leading infrastructure provider for FAST channels, delivers the technical backbone necessary to scale MyToonz throughout various regions and platforms. Amagi’s platform is presently established by media companies and streaming services in dozens of countries, providing proven expertise in managing large-scale streaming operations. This partnership permits Toonz to concentrate on producing content whilst leveraging battle-tested infrastructure built expressly for sustainable, ad-supported streaming businesses. The arrangement illustrates how media producers can speed up worldwide expansion by partnering with focused infrastructure specialists without creating bespoke solutions.
The partnership with LG Electronics forms another key pillar of MyToonz’s distribution strategy. By gaining placement on LG’s smart TV platform across India, Toonz achieves straightforward access to millions of households without requiring consumers to download additional applications or purchase separate services. This integrated distribution model substantially reduces hurdles to discoverability and adoption. LG’s present collection of free channels creates an developed environment where MyToonz can flourish, whilst the company gains from LG’s hardware reach and market standing. As Toonz moves into Southeast Asia, Europe, North America, and the Middle East, similar partnerships with local smart TV producers and digital distribution services will become vital to reproducing this success across diverse markets.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Technology Powering the Service
Amagi’s technology platform serves as the operational backbone of MyToonz, managing content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is specifically engineered to support IP-based distribution networks, which Amagi recognises as essential for creating sustainable, ad-supported streaming businesses. By adopting Amagi’s proven platform rather than building proprietary technology, Toonz can deploy MyToonz rapidly across new markets whilst maintaining consistent quality and reliability. This approach allows the company to allocate resources toward content development and strategic partnerships rather than technical infrastructure, expediting its global expansion timeline considerably.
Reimagining Kids’ Content Distribution
MyToonz represents a notable change in how children’s content finds its audience across India and beyond. Rather than depending exclusively on traditional TV schedules or subscription-based streaming models, Toonz is harnessing the free, ad-supported television format to democratise access to quality animated programming. This model reflects the changing entertainment habits of today’s families, where adaptability, availability, and no-cost viewing have become paramount. By integrating MyToonz with LG smart TVs, the company reduces obstacles that typically hinder finding shows, allowing children and families to discover compelling content without dealing with complicated apps or subscription costs.
Viswanath Rao’s statement that “content creators must evolve alongside them” highlights Toonz’s understanding of core market evolution. The FAST channel model enables the studio to capitalise on its extensive library via ads whilst delivering households high-quality content at no cost. This two-stream revenue model contrasts sharply from traditional paid streaming, where subscriber acquisition and retention drive profitability. For Toonz, which produces over 10,000 minutes of content each year from its Thiruvananthapuram facility, the FAST model delivers an effective delivery mechanism that broadens audience exposure whilst ensuring economic viability. The launch demonstrates the company’s ambition to become a dominant force in children’s entertainment distribution rather than just a content producer.
- FAST channels bypass subscription barriers whilst creating revenue through targeted advertising
- Direct smart TV integration delivers frictionless access without requiring additional app downloads
- Ad-supported model allows Toonz to generate income from vast content libraries efficiently
